Fight Cancer Anywhere

Cancer sucks and what’s even worst is having to deal with so many doctor visits.  Neulasta® OnPro is a wearable device that administers life saving medicine after chemotherapy, right from the comfort of home.  So we developed a campaign that encourages patients to try the device while fighting this debilitating disease.

AD: Wilson Dias

 

MANIFESTO \\ Video launching the campaign.

 

PRINTS \\ Showcase treatment versatility provided by wearable device.

 

EXPERIENTIAL \\ #FightCancerAnywhere nationwide tour.

 

SOCIAL MEDIA \\ Encourage people to use #FightCancerAnywhere to show support as they undergo treatment.