Fight Cancer Anywhere
Cancer sucks and what’s even worst is having to deal with so many doctor visits. Neulasta® OnPro is a wearable device that administers life saving medicine after chemotherapy, right from the comfort of home. So we developed a campaign that encourages patients to try the device while fighting this debilitating disease.
AD: Wilson Dias
MANIFESTO \\ Video launching the campaign.
PRINTS \\ Showcase treatment versatility provided by wearable device.
EXPERIENTIAL \\ #FightCancerAnywhere nationwide tour.
SOCIAL MEDIA \\ Encourage people to use #FightCancerAnywhere to show support as they undergo treatment.