Writer at heart. Strategist by nature. People person, always.
Lis Mery here. Not a “Z” but an “S” and pronounced LEASE MERRY–yes, as in when you LEASE a car or MERRY Christmas.
Now that we have the phonetics out of way, let’s get to the fun part!
I've worn a lot of hats over the years. Poet. Radio host. Art Gallery Director. Copywriter. Creative Director. Educator. Entrepreneur. Triathlete. Gardener. Dog mom. (And that's just the shortlist)
If there's one thing they've taught me, it's that great ideas don't happen in a vacuum. They happen when different perspectives come together, curiosity leads the way, and people feel empowered to do their best work.
For 15+ years, I've partnered with global brands, agencies, artists, government entities, and growing businesses to turn complex challenges into compelling stories, campaigns, and experiences. Along the way, I've led multidisciplinary teams, built creative processes, and learned that I love bringing out the best in people as much as I love rolling up my sleeves to do the work.
These days, you'll find me leading projects, growing Frutera Creative, and teaching the next generation of talent at Miami Ad School. Different hats, same philosophy: ask better questions, bring talented minds together, and make great work.
Because great creative isn't just about having the best ideas; it's about helping others bring theirs to life.
Currently available for freelance, contract, and fractional creative leadership roles.
CLIENTS
Nissan USA. L’Oréal. Florida Blue. Goldman Sachs. Samsung. Mets. Michelob Ultra. Saint Impact Ventures. MorningStar Farms. QuickBooks. Spotify. Stella Artois. Carnation. Wealth Healer. Coffee mate. Garnier. Lancôme. Nutrisse. Olia. Yves Saint Laurent. Whole Blends. Accenture. Hilton. Cotton. State Farm. AirBnB. IKEA. Jameson. Goya Foods. Michelin. McDonald’s. TD Bank. Travelers Insurance. Lincoln Financial Group. Volaris Air. Almay. Benadryl. Carlos Albizu University. CND. Cutex. Estrella Jalisco. Mitchum. Neulasta. Revlon. Zyrtec. PCA Skin. United Airlines. Banana Boat. City Parks Foundation. Häagen-Dazs. Tylenol. 7-Eleven. Wild Turkey. Aveeno. IBM. IDT. Zelristy. AlmaFuerte Cine.
EXPERIENCE
Founder + Creative Director | Frutera Creative | 2013-Present
Creative consultant and strategic partner helping ideas bloom.
I've partnered with brands, founders, and entrepreneurs in a variety of industries, combining strategy and creative leadership to bring ideas to life. Working with multidisciplinary teams across production, account, strategy, and client stakeholders.
Instructor | Miami Ad School NY + DR | 2024-Present
Shaping the next generation of creatives by teaching essential copywriting skills.
Associate Creative Director | FCB New York | 2021-2024
Florida Blue. Goldman Sachs. Lincoln Financial Group. Mets. Michelob Ultra. MorningStar Farms. QuickBooks. Spotify. Stella Artois.
Senior Copywriter | Publicis New York | 2019-2021
Carnation. Coffee mate. Garnier. Heineken. Lancôme. L'Oréal. Nutrisse. Whole Blends.
Yves Saint Laurent.
Copywriter | TBWA\Chiat\Day New York | 2017-2019
Accenture. Hilton. Nissan USA.