Copywriter
Citi Bike.png

Citi Bike

Training Wheels

Learning how to ride a bike, just like balancing a checkbook, used to be considered a rite of passage. But it’s becoming increasingly rare for kids, especially those living in cities. Citibank is committed to being there for families every step of the way. To ensure more families have access to this ride of passage we equipped City Bike stations around safe riding environments (parks/playgrounds) with kid-sized bikes and helmets.

Play

Unlock

Ride

 

Reward

Reward.png