Garnier had a spotty past in skincare with a pattern of launch and release for brands. For the launch of Green Labs, they had a mission that grounded them:
Green Beauty for All
We launched the new skincare brand with a modern, minimalist aesthetic, diverse cast and crew in 2020. Held in the middle of the pandemic, our remote shoot in France gave way to TV, social gifs and videos, digital pre-roll, e-comm tutorials, and stills for paid and organic social.
Partner: Rachel Reno