Master the drive
Few brands get to be part of one of the biggest movie franchises. But the launch of the new Nissan LEAF coincided with the Star Wars: The Last Jedi premiere and Nissan was looking for a way to create buzz online. Our solution? MASTER THE DRIVE. The first-of-it’s-kind 100% electric battle held on Twitch. We created an obstacle course and partnered with two popular Twitch streamers as we pinned the Light Side versus the Dark Side for a chance to win the ultimate prize: a seat at the opening night premiere. Fans also joined in on the action by controlling the Force to help or hinder the players trying to complete the challenges.
In the end, the Dark Side prevailed. But the real winner was the Nissan LEAF as chat interactions went through the roof at 426% above benchmark and we garnered over 183K viewers during the event. A record setting feat for an automotive brand on Twitch.