Garnier Green Labs
Green Beauty for All
CHALLENGE:
Garnier had a spotty past in skincare with a pattern of launch and release for brands. For the launch of Green Labs, they had a mission that grounded them: Green Beauty for All.
SOLUTION:
We launched Garnier Green Labs with a 3-in-1 product for all skin types and tones — ushering a new skincare line for the iconic brand with a modern, minimalist aesthetic, diverse cast and crew. Held in the middle of the pandemic, our remote shoot in France gave way to TV, social GIFs and videos, digital pre-rolls, e-comm tutorials, and stills for paid and organic social.
TVC
Tutorials: E-comm + Social
Product Imagery
