Nissan wanted to break away from the norm to reveal the all new 2020 Versa. So we ditched the convention centers to create a tech-filled beach lounge and surprised fans at the Tortuga Music Festival fans with a pop up show star Kane Brown. Resulting in 4+ Million earned media reach and 96 Million social media impressions.
Versa Village
Tech oasis helping fans keep connected and powered up during the festival.
Surprise performance by Kane Brown.
Giving fans something fo the ‘Gram.
