ABOUT

Lis Mery here. Not a “Z” but an “S” and pronounced LEASE MERRY–yes, as in when you LEASE a car or MERRY Christmas.

Now that we have the phonetics out of way, let’s get to the fun part!

I’m a Creative Director and copy lead with 15+ years of experience helping brands show up with clarity, authenticity, and a touch of creativity.

Over the years, I’ve worked across agencies, in-house teams, and freelance partnerships, building integrated campaigns for global brands like Nissan, Garnier, Goldman Sachs, Spotify, and more. My work spans social, digital, integrated, experiential, and launch campaigns, and it’s always rooted in strong ideas with a sharp execution.

I’m passionate about turning strategy into creative ideas that connect with people. Whether that’s shaping a brand voice, developing a campaign platform, or bringing an idea to life across multiple touchpoints.

Beyond client work, I teach at Miami Ad School, where I mentor the next generation of creatives. I’m also building Frutera, a creative studio focused on helping small and growing businesses build brands that stand out.

I’m known for being collaborative, fast, and thoughtful. Someone who can jump into a project, find the insight, and turn it into work that moves.

When I’m not working, you’ll find me traveling, playing with my dog, chilling the ocean, gardening, or chasing my next source of inspiration (usually with a cafecito).

Currently available for freelance, contract, and fractional creative leadership roles.

EXPERIENCE

Frutera Creative | Founder + Creative Director | 2013-Present

Creative consultant and strategic partner helping ideas bloom.

I've partnered with brands, founders, and entrepreneurs in a variety of industries, combining strategy and creative leadership to develop ideas and campaigns. Working with cross-functional teams across production, account, strategy, and client stakeholders.

Miami Ad School NY + DR | Instructor | 2024-Present

Shaping the next generation of creatives by teaching essential copywriting skills for various formats and platforms.

Associate Creative Director | FCB New York | 2021-2024

Florida Blue. Goldman Sachs. Lincoln Financial Group. Mets. Michelob Ultra. MorningStar Farms. QuickBooks. Spotify. Stella Artois.

Senior Copywriter | Publicis New York | 2019-2021

Carnation. Coffee mate. Garnier. Heineken. Lancôme. L'Oréal. Nutrisse. Whole Blends. Yves Saint Laurent.

Copywriter | TBWA\Chiat\Day New York | 2017-2019

Accenture. Hilton. Nissan USA.

CLIENTS

Nissan USA. L’Oréal. Florida Blue. Goldman Sachs. Samsung. Mets. Michelob Ultra. Saint Impact Ventures. MorningStar Farms. QuickBooks. Spotify. Stella Artois. Carnation. Wealth Healer. Coffee mate. Garnier. Lancôme. Nutrisse. Olia. Yves Saint Laurent. Whole Blends. Accenture. Hilton. Cotton. State Farm. AirBnB. IKEA. Jameson. Goya Foods. Michelin. McDonald’s. TD Bank. Travelers Insurance. Lincoln Financial Group. Volaris Air. Almay. Benadryl. Carlos Albizu University. CND. Cutex. Estrella Jalisco. Mitchum. Neulasta. Revlon. Zyrtec. PCA Skin. United Airlines. Banana Boat. City Parks Foundation. Häagen-Dazs. Tylenol. 7-Eleven. Wild Turkey. Aveeno. IBM. IDT. Zelristy.