Lis Mery
Creative Director / Freelance Copywriter
Nissan wanted to break away from the norm to reveal the all new 2020 Versa. So we ditched the convention centers to create a tech-filled beach lounge and surprised fans at the Tortuga Music Festival fans with a pop up show star Kane Brown. Resulting in 4+ Million earned media reach and 96 Million social media impressions.
Defying convention by bringing the tech-filled 2020 Nissan Versa to the people at Tortuga Music Festival.
Versa Village
Tech oasis helping fans keep connected and powered up during the festival.
Surprise performance by Kane Brown.
Giving fans something fo the ‘Gram.
SOCIAL
Kane Brown Versa reveal at Tortuga Music Festival 2019.
